In my advisory work, I like to discuss the business owners mindset. A common unproductive mindset is “If I increase my prices I'll lose clients" Our washer-dryer died forcing us to the local laundromat. There was sign posted: COVID-19 has increased our costs but our increase to you is only 5%. The price of a wash went from $7:50 to $10 and a dry from 10 quarters for 30 minutes to 10 quarters for 20 minutes –that's a 33.3% increase. No-one blinked! Why? Well, I don't think anyone did the math, but more important where else were we going to do our laundry? There are several important mindset lessons in this story that apply to every business. I'm looking for a select few business owners who want to work with me to help them develop a growth mindset to grow their top line , improve their profitability, impact their processes and improve their business value. Call me at 705-646-8287